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What is Taste Test

Why did Bibendum create Taste Test? Because according to a piece of research released in 2010, there are 8.1 million people in the United Kingdom that drink alcohol but don’t drink wine. To a company as passionate about wine as Bibendum that is both disappointing and a big opportunity to engage more people in the world’s finest drink.

Wine has the broadest spectrum of flavours of any naturally produced alcoholic drink and yet because there are thousands of different products - often described using hard-to-understand language - millions of people have been put off trying it. Wine has been made complicated, but it really doesn’t have to be.

At Bibendum we’re biased: we LOVE wine. We have uncovered wines from all over the world and were the first to import wines to the UK from places like China, India and Brazil.

We think wine is great – and we want you to think so too. The challenge for us is to make wine easier to understand and in particular to help you work out what a wine is likely to taste like before you have to pay for it.